Cultural context
Sponsors can understand the lane a reader is choosing: public memory, gospel and media, community source notes, world context, or another CultureUp path.
Browse CultureUp
Network media kit
CultureUp sponsor media kit and rate card.
A sponsor-ready package for CultureUp network surfaces: rate card, package menu, disclosure policy, partner intake, and the gates that keep editorial claims independent.
- Package mode
- Starter
- Rate card
- Draft-ready
- Editorial control
- None
CultureUp Data Advantage
Trusted context is the sponsor product.
CultureUp Data Advantage helps partners understand aggregated engagement by cultural lane. It is built for reader paths, public memory context, source-aware media, and sponsor-safe placement, not personal profiling.
Reader path intelligence
Reports stay aggregated around pages, topics, source trails, Dispatch interest, and support clicks. They do not identify individual people or personal profiles.
Sponsor-safe placement
Placements are labeled, reviewed, and separated from editorial conclusions. Sensitive lanes can stay sponsor-free when context requires it.
Sponsored placement disclosure
Sponsors support CultureUp, but sponsorship does not assign, approve, suppress, or edit editorial coverage. Sponsor reporting is aggregated and privacy safe; CultureUp does not provide sponsors with personal reader identities.
Sponsor rate card presentation
The pitch stays clear before pricing gets precise.
These presentation cards give the outbound sponsor story without promising audience volume before live metrics exist.
1
Positioning
Sell the CultureUp network, not editorial claims.
CultureUp sells the network. MoorOfUS.org and TheFoundationsOf.us protect their own editorial trust lanes. Sponsors may support surfaces, series, tools, newsletters, or learning resources. Sponsors do not control editorial conclusions.
- CultureUp owns the network media kit and sponsor review path.
- MoorOfUS.org and TheFoundationsOf.us keep their own trust lanes protected.
- Paid support can underwrite surfaces, series, tools, newsletters, and learning resources.
2
Inventory
Lead with small, clearly labeled sponsor products.
Starter offers should be easy to explain, easy to label, and easy to hold until reporting is credible.
- CultureUp Dispatch sponsor is the first low-risk offer.
- Homepage module and source-index support are network-safe surfaces.
- Network season sponsorship waits for real audience data.
3
Rate card
Use early ranges until live metrics justify growth pricing.
The rate card separates early pricing from growth pricing so the site can sell honestly before analytics mature.
- Early prices support pilot conversations and starter sponsors.
- Growth prices require credible audience, newsletter, and sponsor reporting data.
- All prices are starting ranges, not a promise of delivery volume.
4
Policy
Disclosure stays close to every paid placement.
Sponsor language cannot be hidden in footers or policy pages. Every paid surface needs visible copy at the placement.
- Sponsored by [Sponsor]
- Partner Message
- This series is supported by [Sponsor]. Editorial conclusions remain independent.
5
Gate
No revenue confidence increase without evidence.
CUPREV-4 can wire the public package now, while live metrics and external operations remain separate readiness gates.
- Partner intake works as a mailto/local draft path.
- Sponsor support owner, UTM rules, reporting templates, and prospect list still need external ownership.
- Sponsor packages stay approval-gated until policy and reporting are ready.
Package menu
Starter inventory with early and growth ranges.
Early prices are for pilot conversations. Growth prices stay gated until CultureUp has real audience metrics, newsletter data, and sponsor reporting operations.
Weekly newsletter mention, sponsor label, UTM report
CultureUp Dispatch sponsor
- Early price
- $250-$750 / issue
- Growth price
- $1,500-$5,000 / issue
Museums, publishers, media projects, educational platforms, and cultural brands testing a small high-trust placement.
Sponsor mention stays labeled and separate from editorial newsletter judgment.
CultureUp network sponsor block
Homepage sponsor module
- Early price
- $500-$1,500 / month
- Growth price
- $3,000-$10,000 / month
Institutional partners that want a visible network presence without entering story pages.
Homepage sponsor module never appears above primary editorial positioning.
Clearly labeled sponsor-supported brief
Sponsored brief
- Early price
- $750-$2,500
- Growth price
- $3,000-$12,000
Specific projects, releases, exhibits, books, films, or learning resources with a narrow public-interest fit.
Sponsor support may frame the brief topic, but cannot set source interpretation or conclusion language.
4-part source-aware series, sponsor label, no editorial control
Sponsored editorial series
- Early price
- $2,500-$15,000
- Growth price
- $15,000-$75,000
Archives, universities, public-history programs, cultural institutions, and documentary teams with a defined season of material.
Series sponsor receives disclosure, reporting, and creative review only; editorial conclusions remain independent.
TheFoundations place hub, field guide, newsletter feature
Place hub sponsor
- Early price
- $1,500-$10,000
- Growth price
- $10,000-$50,000
Heritage tourism partners, museums, local institutions, and place-based programs with source-aware material.
Place claims, identity claims, and rights-sensitive language remain subject to editorial and source review.
MoorOfUS or network source index support
Research/source index sponsor
- Early price
- $750-$5,000 / month
- Growth price
- $5,000-$20,000 / month
Archives, research tools, publishers, and education partners that want to support source access and context.
Sponsor may support the surface, not source rankings, interpretation, identity conclusions, or correction decisions.
8-12 week cross-site package
Network season sponsor
- Early price
- $10,000-$75,000
- Growth price
- $75,000-$250,000
Larger institutions and funders after real audience metrics, reporting templates, and outreach operations are active.
Season sponsorship is held until audience metrics and sponsor reporting are credible enough to support the offer.
Sponsor policy and disclosures
Paid support is visible at the surface.
Sponsor language cannot live only in the footer. Every paid surface needs its own disclosure before the reader mistakes it for editorial work.
Editorial independence
Sponsors may support CultureUp network surfaces, but they do not control editorial conclusions, rankings, source interpretation, identity conclusions, correction decisions, or coverage labels.
- Sponsored support must be labeled before the reader reaches the paid message.
- Sponsors cannot buy favorable coverage or veto editorial findings.
- Sponsor conversations must stay separate from story tips, corrections, source review, and contributor assignment.
Disclosure placement
Every sponsor surface needs a visible label at the placement, not only in policy pages, footer links, or about copy.
- Sponsored by [Sponsor]
- Partner Message
- This series is supported by [Sponsor]. Editorial conclusions remain independent.
Category review
CultureUp prioritizes high-trust cultural, education, archive, publishing, media, and public-history partners. Sensitive or unsafe categories are rejected or escalated before any pitch advances.
- Identity certification products
- Legal-status or tribal-status claims
- Miracle ancestry or DNA certainty products
- Predatory finance
- Misleading political persuasion
- Adult, gambling, nicotine, alcohol, or unsafe health claims
- Any advertiser requiring editorial conclusion control
Reporting and privacy
Sponsor reporting should use defined UTM rules and approved templates. No third-party tracker, pixel, sponsor database sync, or newsletter platform is approved before privacy review.
- Current partner intake prepares an email note and may save a browser-local draft.
- Detailed sponsor reporting remains gated on approved measurement, newsletter, UTM, and support ownership.
- Sponsor measurement must not expose editorial source review or private submission details.
First sales motion
Start small before selling network seasons.
- 1CultureUp Dispatch sponsor.
- 2Place hub sponsor pilot.
- 3MoorOfUS source-index sponsor.
- 4Network season sponsor after audience metrics are real.
Evidence required before sale
Revenue readiness remains gated.
- Media kit draft approved.
- Rate card published internally.
- Sponsor intake form works.
- UTM rules defined.
- Sponsor support owner assigned.
- Disclosure copy approved.
- Sponsor reporting template created.
CUPREV-4 closeout
Wired now, gated later.
Wired in repo
Media kit package, web rate-card presentation, package menu, sponsor disclosure language, advertising-policy integration, and separate partner intake path.
Still gated
Live audience metrics, UTM/reporting template, sponsor support owner, approved prospect list, newsletter data, and custom contract systems.